Episode #46 — Steve Sawyer

"I am real honest with myself in that I am just fascinated with people. I think there is no more interesting thing in this world than to interact with, or observe other people just trying to do things..." - Steve Sawyer

Today features a guest who works with one of the biggest metal labels in the game and makes artists shine while he is at it! Steve Sawyer is the Director of Digital Marketing and Advertising for Metal Blade Records and brings a very unique perspective to much of the industry when it comes right down to marketing artists and music. Nic originally met Steve when tuning into a webinar that C-Squared Music hosted a while back, and after following him on socials, had the opportunity arise to make this conversation happen! To push an artist’s music with a share on social media is one thing, but to strategize and manage artist/label campaigns and watch the data pour in is an entirely different animal which I have mad respect for. Tune in and enjoy a great conversation with a dash of cats and laughs inbetween - Steve Sawyer of Metal Blade Records, on Episode #46!